After three successful seasons of Jeepspeed sponsorship, General tire has signed a new three-year contract to sponsor the General Tire, Jeepspeed Challenge and the General Tire, Jeepspeed Cup, both presented by ATX Series Wheels.
General Tire Signs 3 Year Deal with Jeepspeed

General Tire Signs New Three-Year Deal with Jeepspeed

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San Dimas, CA

After three successful seasons of Jeepspeed sponsorship, General tire has signed a new three-year contract to sponsor the General Tire, Jeepspeed Challenge and the General Tire, Jeepspeed Cup, both presented by ATX Series Wheels.

The General Tire, Jeepspeed Challenge is a desert racing championship for 6 cylinder Jeep SUVs with limited modifications. The General Tire, Jeepspeed Cup is an open class for Jeep, Dodge, & Mopar SUVs/Trucks. Both General Tire and ATX Wheels supply a wide range of performance tires and wheels specifically designed for Jeep owners that can withstand the rigors of offroad racing, expedition Jeepers, and weekend warriors.

"Our relationship with Jeepspeed has been excellent over the last few years.  They have helped us communicate our General Tire Brand message of durability to Jeep owners and enthusiasts everywhere.  We are looking forward to continuing to grow the series over the next three years," said Travis Roffler, Director of Marketing for General Tire.

General Tire Jeep Speed Race Series, ATX Wheels, TJ Performance

The Best in the Desert, Parker 425 held on Feb. 2, 2013 will be the first event of the Jeepspeed race season. Jeepspeed Challenge and Jeepspeed Cup Champions will be determined by top finishes in five out of six races in the series.

General Tire Jeepspeed, Desert Racing, BITD

“By working with our sponsors and Best in the Desert, Jeepspeed is able to offer racers the very best entry fees in our sport,” says Clive Skilton, CEO of Jeepspeed, “There will be a set $700 entry fee per race no matter what the race mileage. With 80 registered teams, there could be 30 starters at each event!” 

Battle Photo By: Mike Ingalsbee
Mike's Race Photo /

Jump Photo By: Brian Binkert
Bink Designs /

2013 Jeepspeed Race Series Schedule
February 1, 2, 3, 2013 - (Race in Parker, AZ)

March 21, 22, 23, 2013 - (Race in Las Vegas, NV)

May 3, 4, 5, 2013

August 15, 16, 17, 2013 - (Race on Friday)

October 11, 12, 13, 2013 – (2-day race / Race in Parker, AZ)

December 6, 7, 8, 2013 - (Race in Henderson, NV)

For more information visit,,,

General Tire Jeep Speed Series presented by ATX Wheels

About Jeep Speed
The Jeepspeed series is a competitive, cost effective series that has pitted Jeep vehicles against each other on challenging desert courses since 2001. Unlike the more expensive spec racing classes, there is no obligation to purchase your race vehicle or parts from the series organizer. You build your own vehicle the way you like as long as it fits within the rules. Jeepspeed offers the most fun and closest racing in the desert today. Jeepspeed series is supported by General Tire, ATX Wheels, RDM Offroad, Howe Performance, Currie Enterprises, King ShocksTJ Performance Center,, Sunoco Race FuelsBaja Designs & PAC Racing Springs. Visit for more information.


About General Tire
For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile Tour, Spec Tire of Trophylite, Jeepspeed and Pro Truck. Team GT supports off-road and short course teams including Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Jim Riley, Carey Hart, Josh Merrell, Jeremy “Twitch” Stenberg, Jason Ellis, Robby Woods, Casey Currie, Ryan Hagy and Jeff “Ox” Kargola.

General Tire is part of Continental Tire the Americas, LLC. ( CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently has close to 160,000 employees in 45 countries.

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